Cookies policy




1.1 This Cookie Policy applies to any website or service (collectively “Services”) of Parker Hotel, that links to this policy or incorporates it by reference. The terms “Parker”, “we”, “us” as used in this Cookie Policy collectively refer Parker Hotel.




2.1 Parker Hotel uses cookies and other technologies to enable features at the Services, in e-mails or e-mail advertisements, or in advertisements on other Services. A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. Cookies, among other things, speed navigation through our Services, keep track of information so that you do not have to re-enter it each time you visit our Services, help us provide you with customized content and allow us to learn about your visit.


2.2 Some cookies require your consent, while others are exempt.


2.2.1 Cookies exempt from consent: Strictly necessary cookies guarantee functions without which you would not be able to use the Services as intended. They are stored on your computer during the current browser session. Strictly necessary cookies ensure that, when you call up the functionalities of a website, you are shown a version that has a broad-band-related data quantity corresponding to that of the Internet connection you are using. Such cookies also guarantee that, when you change pages, the function of changing from http to https takes place. Cookies of this type also store your decision regarding the use of cookies on our Services. Your consent is not required for strictly necessary cookies.


2.2.2 Cookies subject to consent: All other cookies that are not strictly necessary to use the Services still fulfil important tasks. Without these cookies, functions intended for your convenience on our Services, such as your personal settings or automatic filling in form functions could not be retained and would therefore have to be re-entered on every page.


2.3 Types of Cookies We Use. Parker Hotel uses four types of cookies: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.


2.3.1 Strictly necessary cookies are essential in order to enable you to move around the Services and use its features. These temporary cookies only last only as long as your web browser is open, and are used for technical purposes such as enabling better navigation on our Services. Without these cookies, services you have asked for cannot be provided – for example, remembering previous actions (e.g. entered text) when navigating back to a page in the same session. Once you close your browser, the cookie disappears.


2.3.2 Performance cookies are stored on your computer for longer periods and are used for purposes including tracking the number of unique visitors to our Services and information such as the number of views a page gets, how much time a user spends on a page, and other pertinent web statistics. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.


2.3.3 Functional cookies enable the Services to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalized functions. For example, when you book a room, our Services can offer you local tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites. 


2.3.4 Cookies for advertising purposes are used to display advertisements to users that are more targeted and adapted to their interests. They also are used to limit the frequency with which an advertisement appears and measure the effectiveness of advertising campaigns. They register whether a person has visited a website or not. This information may be shared with third-parties advertisers. Cookies for improving target group appeal and advertising are often linked with page functionalities of third-party providers. 




3.1 You can disable cookies at any time by adjusting your browser settings. Browsers are different, so refer to instructions related to your browser to learn about cookie-related and other privacy and security settings that may be available.  You can also visit for more information on how to manage and remove cookies across different browsers.


3.2 Please be aware, however, that if you turn off cookies, you may not be able to take full advantage of all of our Services’ features.


3.3 Third-Party Cookies. For more information regarding targeted advertisements and/or to opt out of automatic collection for these purposes, please visit or Within the EU and Canada the local DAA organisations operate a similar “ad choices” scheme: see (Europe) and (Canada). You can also review choices relating to cookies used for behaviorally targeted advertising by visiting  If you opt-out of these targeted advertising cookies, your opt-out will be specific to the web browser or mobile device from which you accessed the opt-out. If you use multiple devices or browsers, you will need to opt-out each browser or device that you use. 




6.1 Parker Hotel may use Adobe Flash and other technologies to collect and store information about your use of the Services. If you do not have Adobe Flash stored on your computer or devices, you can adjust the settings of your Flash player using the tools contained in the Website Storage Settings Panel. Rosewood uses this information to ensure that the Services creates value added for users. 


6.2 The deployment of Adobe involves capturing data by means of Adobe Analytics and Adobe Dynamic Tag Management, which are then anonymized, processed and stored in Adobe computing centers in Europe. If you wish to fully reject data capture by Adobe, you can do this by completing the opt-out process on the Adobe website.


6.3 To disable “flash cookies,” you can adjust the setting of your Flash player to block Flash cookies using the tools contained in your website storage settings panel. More information can be found on Adobe’s website.




7.1 Parker Hotel will be responsible for your personal data provided to, or collected by or for, our Services.


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